Fair Game: Illustration-led Brand Identity Development

I have been working with the football think tank Fair Game as a volunteer design lead. I share the belief that the game should be a force for good within communities, and for clubs to be run sustainably so that their history, heritage and traditions can survive long in to the future.

At Fair Game I have introduced an illustration led system, which covers work for reports, some social media graphics and large format print for our annual conference. I have also built upon and expanded the existing brand guidelines including photography and infographic treatments.