What's Your Dream? Custom T-shirt For Simon Squibb

I designed and printed a custom t-shirt for Simon Squibb, someone whose message and energy I really admire. I brought it along to the helpbnk 2nd anniversary event, and somehow ended up handing it to him in person.

This wasn’t commissioned. It wasn’t planned. It was an instinct – to take ‘What’s your dream’ and express it visually. I also created a new logotype dialling up the rebelliousness I associate with Simon. In this video, I’ll take you behind the scenes of the thinking behind the design and the process of creating. Then you’ll see how Simon reacted when I presented him with the shirt. It still hasn’t quite sunk in for me.

Later I created some extra mock-ups