BAD APPLE CIDER BRANDING CONCEPT

Bad Apple just dropped a colossal apple on the city, and cider will never be the same.

In this project, I’ve reimagined what a contemporary cider brand might become when illustration and narrative lead the system. I looked at 2 routes, one leaning more in to lettering, and the other featuring a full illustration of a chaotic, tongue-in-cheek scene wrapping the whole can.

I initially explored hand-rendered blackletter typography which I developed in to a custom logotype. Vibrant colours replace the usual stale cider palettes. No sleepy orchards here. Pulling inspiration from craft beer to appeal to a younger demographic. The central apple and skull motifs were then refined into distinctive, responsive logomarks, allowing them to scale across packaging and future brand extensions.