Designing a Shirt to Capture Simon Squibb’s Message - and Delivering It in Person

I designed and printed a custom t-shirt for Simon Squibb, someone whose message and energy I really admire. I brought it along to the helpbnk 2nd anniversary event, and somehow ended up handing it to him in person.

This wasn’t commissioned. It wasn’t planned. It was an instinct – to take ‘What’s your dream’ and express it visually. I also created a new logotype dialling up the rebelliousness I associate with Simon. In this video, I’ll take you behind the scenes of the thinking behind the design and the process of creating. Then you’ll see how Simon reacted when I presented him with the shirt. It still hasn’t quite sunk in for me.

I’m a brand strategist and lettering artist who helps people translate their message into powerful visuals. Subscribe if you want to see more behind-the-scenes process videos like this.

If you need any assistance in designing a t-shirt or with any touchpoint of your branding identity, feel free to reach out. I love collaborating with passionate founders. Have a great day, Jordan!